Factor time investment into your social media marketing budget

04/17/2012 | B2BBloggers.com

When budgeting for business-to-business social media, consider the time it will take to develop content and engage customers, writes Brad Shorr. At the very least, a social media program will require a team leader, if not a dedicated staffer, as well as corporate support for the long lead time it takes to get a program up and running. "A healthy start-up budget for B2B social media program starts at something around $2500 a month. That number is not as big as it may sound if you consider all-in costs for per-hour labor," he writes.

View Full Article in:

B2BBloggers.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO