When budgeting for business-to-business social media, consider the time it will take to develop content and engage customers, writes Brad Shorr. At the very least, a social media program will require a team leader, if not a dedicated staffer, as well as corporate support for the long lead time it takes to get a program up and running. "A healthy start-up budget for B2B social media program starts at something around $2500 a month. That number is not as big as it may sound if you consider all-in costs for per-hour labor," he writes.
Factor time investment into your social media marketing budget
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