When budgeting for business-to-business social media, consider the time it will take to develop content and engage customers, writes Brad Shorr. At the very least, a social media program will require a team leader, if not a dedicated staffer, as well as corporate support for the long lead time it takes to get a program up and running. "A healthy start-up budget for B2B social media program starts at something around $2500 a month. That number is not as big as it may sound if you consider all-in costs for per-hour labor," he writes.
Factor time investment into your social media marketing budget
SmartBrief Job Listings for Media
|Online Advertising Specialist||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||