The Business Marketing Association 2012 international conference will be held in Chicago, May 30 through June 1. The conference will include several general-session panels on such topics as "B-to-B Sales Enablement" and "B-to-B Marketing Creativity," the latter to be moderated by Christoph Becker, chief creative and executive officer of global agency, Gyro. With "growth" being the #1 focus today of most C-suites and boards, "Grow" will explore how b-to-b marketing organizations large and small are successfully and efficiently enabling their organizations to generate growth in customer demand, sales and profitability. Read more.
Published in Brief: