Male grooming products take root in China

04/17/2012 | Advertising Age (tiered subscription model)

Companies such as Procter & Gamble and L'Oreal are introducing more male grooming products in China to capitalize on growth in the sector. The market for men's skin-care products has "exploded" in China in the last five years, said Alexander Dony, managing director for male grooming brands for Greater China for Procter & Gamble.

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