Pandora gains traction with local advertisers

04/17/2012 | ClickZ

Pandora is becoming an increasingly popular option for local-level advertisers, including auto dealerships, tourism offices, rehab clinics and event promoters. That's part of a deliberate push to make Pandora more appealing to smaller businesses, says John Hilton, the music service's executive director of sales strategy. "Our effort is really to bolster our entire sales organization with local expertise," he explains.

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