Study: 3-screen ad buys improve recall, interest

04/17/2012 | MobileCommerceDaily.com · MediaPost Communications

Multi-screen exposure to an advertising message leads to better recall among consumers, as indicated by a Nielsen study in cooperation with AdColony and ad agency Ignited. The study examined how consumers reacted to ads seen only on TV as opposed to TV plus smartphones and tablets. Eighteen percent of those surveyed expressed interest in buying tickets after TV-only exposure, compared with 31% after seeing the ad on the smaller screens as well.

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MobileCommerceDaily.com · MediaPost Communications

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