Why marketers should care about "Foursquare Day"

04/17/2012 | SmartBrief/SmartBlog on Social Media

Monday was "Foursquare Day," a day created by Foursquare in celebration of itself, and brands marked the event by offering discounts and freebies to customers who checked in at retail locations. The stunt's continuing success is a reminder of the power of online communities, Murray Newlands writes.

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