Eckrich turns to SMS for campaign to aid service members' families

04/17/2013 |

An text message marketing appeal from John Morrell Food Group's Eckrich is part of a campaign to benefit the families of service members. The initiative, in cooperation with Operation Homefront, asks mobile users to text a keyword to a short code to make a $5 donation. Eckrich also is extending the campaign across several media so that "basically everywhere that consumers see Eckrich, they will see Operation Homefront," said Jennifer Zmrhal, senior brand manager at Eckrich.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA