How CNET cut newsletters and boosted engagement

04/17/2013 | MarketingSherpa

CNET learned that less is more when it cut newsletter production by nearly half, from 30 to 16, only to see open rates rise by 3.32% and click-thru increase 7.62%, according to this MarketingSherpa case study. "Sure, we lost subscriptions. But I can tell you right now, we're going to have more engagement this year with fewer newsletters than we had last year," said Diana Primeau, director of member services.

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