Indian cricket fans use social media to talk about Pepsi

04/17/2013 | IndianTelevision.com (India)

Pepsi's advertisements around cricket's Indian Premier League helped the brand dominate online chatter about league sponsors, earning a 93% share of conversations, according to data compiled by media agency MEC-GroupM. Pepsi has been promoting discussion of its ads on Twitter with the hashtag "PepsiIPL."

View Full Article in:

IndianTelevision.com (India)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY