It's time for universal Do Not Track, says FTC chairwoman

04/17/2013 | Adweek · Hill, The

Federal Trade Commission Chairwoman Edith Ramirez surprised ad-industry professionals this week by calling for a universal "Do Not Track" solution and implicitly criticizing the Digital Advertising Alliance's existing self-regulatory program. "Consumers await a functioning Do Not Track system, which is long overdue," Ramirez said at a Capitol Hill event hosted by the American Advertising Federation.

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Adweek · Hill, The

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