Real-world stores give online sellers a chance to shine

04/17/2013 | Bloomberg Businessweek

Online retailers are opening brick-and-mortar stores in a bid to increase brand awareness and sales. Online eyewear-seller Warby Parker's flagship store is in New York City's SoHo neighborhood; Gap's Piperlime e-tail brand has a real-world boutique; and LegalForce runs a retail clinic in Palo Alto, Calif., selling face-to-face legal advice.

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