Survey: B2B marketing mix is not serving the needs of sales

04/17/2013 | MarketingProfs

The B2B marketing mix is still not meeting the needs of an increasingly long sales cycle, according to a BtoB magazine and Bizo survey. More than 4 in 10 companies say that the B2B sales cycle has either significantly or somewhat increased in the last three years, and only 4% of marketers say they are completely satisfied with how their efforts differentiate the brand.

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