Syfy channel, Dodge join to promote interwoven digital game, TV show

04/17/2013 | Mobile Marketer

TV programming and online gaming come together in a joint campaign by the Syfy cable channel and Dodge. The multichannel campaign includes mobile promotion for the unique TV show and video game "Defiance." The story line of the TV show influences the game and vice versa and Dodge vehicles are integrated into both.

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