Why you should "spy" on your competition

04/17/2013 | Entrepreneur online

A small-business owner, much like an undercover operative, should pay careful attention to what their competitors are doing, according to J.C. Carleson, former CIA undercover officer and author of "Work Like a Spy." "When you know your competition's strengths and weaknesses, you can beat or counter their offers," she said. Look for opportunities to increase your stature within the market when your competitors are undergoing leadership change, she recommends.

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