Put the audience first when you present

04/17/2014 | Inc. online (free registration)

The best presentations persuade audiences to change what they are doing and embrace your message, but that can only happen if the audience's needs are put first, says Duarte Design CEO Nancy Duarte. Most presentations start with what the speaker views as primary. "Usually, it's all about the information you want to give, instead of being about the information the audience wants to receive," she says.

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