The story behind a $40M British sportswear brand

04/17/2014 | Business of Fashion, The

Several years ago, Tamara Hill-Norton noticed that there was a gap in the market for women's sportswear. That insight led her to launch Sweaty Betty, a brand that has grown to include stores in the U.S. and U.K. and brought in $40 million in revenue last year. The business is striving to differentiate itself from major fashion brands by with its in-store classes and knowledgeable staff, Hill-Norton said.

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