Twitter is adding Facebook-like application install ads to its repertoire. The mobile displays invite users to download a new app or encourage them to use one they already have. By helping lesser-known apps stand out, Facebook has used the ads as a key element to its success in building mobile revenue. Facebook CEO Mark Zuckerberg has said they are "one of the best parts of the ad work that we did over the last year."
Twitter introduces app install ads
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UNIVERSITY OF VIRGINIA