Why companies should focus on being attractive to the market

04/17/2014 | SmartBrief/SmartBlog on Leadership

Instead of asking if a particular market is attractive to a company, leaders should ask if their company is attractive to the market, writes Deb Mills-Scofield. That subtle shift shows a company is focused on the needs of the customer instead of the needs of the company. "The outcome? Products and services that provide meaningful, valuable solutions to your customers," Mills-Scofield writes.

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