Why you should show your salespeople how CRM can help them

04/17/2014 | Brooks Group, The

Salespeople may be reluctant to embrace customer relationship management software because they may not understand what they have to gain from using it, writes Will Brooks, executive vice president and director of marketing at The Brooks Group. You can address this problem by making sure "to get everyone involved in the process: both management and sales reps alike," he writes. "Make sure your salespeople know that this isn't just a management tool, but that they can benefit from it as well, and show them how."

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Brooks Group, The

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