Gator Gubba outselling leading lip balm brand

Natural ingredients, a colorful label and a sunglasses-wearing alligator are attracting lip balm buyers to Accupack Midwest Inc.'s Gator Gubba. United Dairy Farms stores in Kentucky, Ohio and Indiana report the 99-cent lip balm is being snatched up by consumers 2-to-1 over market leader ChapStick.

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