NBC Uni's cross-promotion team earns kudos at one-year mark

04/18/2005 | Mediaweek

A year after its creation, cross-promotional team NBC Universal Marketing Council is being hailed as a model for how a company can boost viewers, ad sales and products. Among the success stories: cross-promos for USA Network's limited series "The 4400" yielded the highest-rated basic cable series premiere in history.

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