NBC Uni's cross-promotion team earns kudos at one-year mark

04/18/2005 | Mediaweek

A year after its creation, cross-promotional team NBC Universal Marketing Council is being hailed as a model for how a company can boost viewers, ad sales and products. Among the success stories: cross-promos for USA Network's limited series "The 4400" yielded the highest-rated basic cable series premiere in history.

View Full Article in:

Mediaweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA