Hispanic TV networks have bigger ad picture in mind

04/18/2006 | Mediaweek

Hispanic broadcast networks Univision and Telemundo believe they are better served by trying to increase this year's upfront ad dollars at the expense of English-language network competitors than from each other. "It is no longer productive to try to take ad dollars away from each other," said Telemundo president Don Browne. "We have a plan and they have a plan and that is to bring new dollars into the Hispanic market for each of us."

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