Miller Lite to launch new ads in May

04/18/2006 | Brandweek

Miller Lite is expected to roll out three spots in May, one of which spoofs rival Bud Light's Bud Bowl ads. According to Nielsen Monitor-Plus, Miller this year will match or surpass the $217 million it spent in 2005 on marketing Miller Lite. Last year, Anheuser-Busch reportedly spent $175 million marketing Bud Light.

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