Tiny ads for a small car

04/18/2006 | NYTimes.com

Honda Motor is launching its new subcompact, the Honda Fit, in the U.S. with a cross-platform campaign that makes big news of the car's small stature -- including five-second TV spots and extra-small brochures. The campaign, by Santa Monica, Calif.-based RPA, is designed to appeal to a segment of the young urban demographic that the agency characterizes as "metro-funky."

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Santa Barbara, CA
Yield Manager
new York, NY
Senior Sales Manager
OnProcess Technology
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC