Wal-Mart marketing revamp includes demotion of "Smiley"

The grinning yellow icon that has characterized Wal-Mart Stores' ads for 11 years by slashing prices throughout the store is being demoted in favor of actors who will promote the retailer's high-margin merchandise. As Wal-Mart attempts to focus on more than just low prices, some critics say the new campaigns may give customers false expectations of what the stores offer.

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