Bagel chains reposition as fast-casual

04/18/2007 | Nation's Restaurant News (free registration)

Traditional bagel chains are developing strategies to win back their customers as more popular fast-casual cafes add bagels to their menus. New World Restaurant Group and Bruegger's Bagel Bakery, leaders in the bagel segment, have been testing specialty coffees, improved merchandising, service upgrades and afternoon offerings as they work to evolve into the fast-casual category.

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