Kmart selects DraftFCB without review

DraftFCB has rebounded from the public spectacle of losing the Wal-Mart account four months ago, with the news that the Interpublic shop has been awarded the $224.6 million Kmart advertising account without a review. The account had been held by WPP Group's Grey Worldwide since 2003. DraftFCB's first task will be the retailer's back-to-school campaign.

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