How to establish a following on Twitter

04/18/2010 | Boston Globe (tiered subscription model), The

Retailers hear daily about the effect Twitter can have when it comes to attracting new customers. However, all the 140-character messages in the world will not be effective unless people are reading them. This article offers 10 tips to attract followers who are likely to respond to -- and pass along -- your tweets.

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Boston Globe (tiered subscription model), The

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