Prevent a social-media coup d'état

04/18/2010 | Forbes

The rise of social networking threatens the foundation of business leaders' authority, writes Rawn Shah, and executives need to adapt to the technological revolution or risk being sidelined. Social tools have empowered a class of corporate leaders who, regardless of their formal role, are using social tools to build influence and shape the company's direction. To prevent a social-media uprising, bosses need to engage with their workers' online communities, Shah writes, turning them into a tool for collaborative innovation rather than a threat to the status quo.

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