"Rio" ticket sales lifted by "Angry Birds," Fandango tie-in

04/18/2011 | MobileCommerceDaily.com

Animated movies, gaming and online commerce collide in 20th Century Fox's promotion for "Rio." A "Rio" version of Rovio's hugely popular "Angry Birds" online game links to the Fandango ticket-buying service, allowing users to purchase their tickets for the movie via mobile. Tickets sales were helped by the fact that "Angry Birds Rio" is the season's most popular mobile application, topping 10 million downloads in its first 10 days.

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