Advisers are shaping their business to boomers' needs

04/18/2012 | National Underwriter Life & Health

A growing number of baby boomers are finding themselves on the doorstep of retirement without the funds they expected, and they are turning to financial advisers for help. Those advisers say they are shaping their marketing and product offerings to attract boomers as clients, and are focusing their expertise on questions of timing for Social Security benefits and lifetime income guarantees.

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