Brand LeBron hires SapientNitro to net social score

04/18/2012 | Advertising Age (tiered subscription model)

Miami Heat NBA star LeBron James has hired digital shop SapientNitro to activate his social-network presence and work on his brand strategy, communications planning and website. "In SapientNitro, I found a partner that has the brand thinking, creative ideas, digital expertise and global delivery scale to support my expanding ambitions," James said in a statement.

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