E-commerce takes center stage at ICSC European Conference

04/18/2012 | SCT Newswire

CEOs speaking at this week's ICSC European Conference said e-commerce can and should work in harmony with brick-and-mortar stores to promote brands. "[B]rands need good environments, good centre management and good urban surroundings. E-commerce rarely yet earns money for most retailers -- the future is multi-channel," said Marcus Wild, CEO of SES Spar European Shopping Centres.

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