Greenwashing won't wash with Latino consumers

04/18/2012 | Huffington Post, The

Consumers are getting savvier about companies' environmental claims, and brands will need to back up their messaging with results, writes Graciela Tiscareno-Sato. "Do you think [Latinos are] going to believe a green marketing claim just because there's a picture of a mountain or a tree on your package or website? Not a chance," Tiscareno-Sato writes.

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Huffington Post, The

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