Happy Family: A case study in grass-roots marketing

04/18/2012 | Inc. online (free registration)

Happy Family, a line of organic foods for babies, was built with grass-roots marketing, founder Shazi Visram says. Though the brand has made the leap to national prominence, it started through person-to-person marketing and advertising on social media. Visram shares what she's learned about how a startup company can launch its own marketing effort.

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Inc. online (free registration)

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