U.S. Hispanic buying power increased $100 billion, to $1.1 trillion, from 2010 to 2011, according to a Nielsen report. Numbering 52 million, the demographic is expected to reach buying power of $1.5 trillion by 2015 and disproportionately influence buying trends because of its younger-than-median-age skew.
Hispanic buying power is $1.1 trillion and growing
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