Honda offers Pinterest users $500 to stop pinning for 24 hours

04/18/2012 | Advertising Age (tiered subscription model)

Honda is launching a Pinterest-powered campaign offering top "pinners" $500 to take a 24-hour break from Pinterest. Participants are being encouraged to use the cash to visit places or buy products they've previously pinned. "We're just dipping our toes in the water here with our first campaign, but it will be a good opportunity to market some of our vehicle launches," social media manager Lauren Ebner said.

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