Honda offers Pinterest users $500 to stop pinning for 24 hours

04/18/2012 | Advertising Age (tiered subscription model)

Honda is launching a Pinterest-powered campaign offering top "pinners" $500 to take a 24-hour break from Pinterest. Participants are being encouraged to use the cash to visit places or buy products they've previously pinned. "We're just dipping our toes in the water here with our first campaign, but it will be a good opportunity to market some of our vehicle launches," social media manager Lauren Ebner said.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA