Hulu commits more money to content in 2012

04/18/2012 | Wall Street Journal, The · TG Daily

Hulu said it plans to spend 67% more this year for content creation and acquisition as it seeks to reassert its standing in the streaming-media market and draw more ad dollars away from broadcasters and cable companies. The company -- which is owned by an investor group that includes Comcast, Walt Disney and News Corp. -- said it will spend $500 million this year to bolster its free streaming service and premium Hulu Plus, which recently surpassed 2 million subscribers.

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Wall Street Journal, The · TG Daily

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