IAB: Online spending reached a record $31.74B in 2011

U.S. online advertising spending hit a record $31.74 billion in 2011, according to research from the IAB and PricewaterhouseCoopers. The burgeoning mobile advertising category contributed $1.6 billion to the total -- a spike of 149%. Search revenue totaled $14.8 billion, while display hit $11.1 billion. Get the full report, detailing spending by media category and by industry.

View Full Article in:

USA Today · New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA