Planters licenses Men's Health magazine for new nut line

04/18/2012 | Advertising Age (tiered subscription model)

Planters is branding nuts as healthy snacks for men with a spot that turns Planters' nut icons, including Mr. Peanut, into action heroes in a movie-trailer spoof. The commercial concludes with a Men's Health magazine sporting a fake cover and a can of the new NUT-Trition Men's Health line of snacks.

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Advertising Age (tiered subscription model)

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