Viewers will pay for Web video but prefer to watch on TV set

04/18/2012 | Broadcasting & Cable

Almost 7 in 10 consumers would subscribe to a Web-based video service, as long as the quality is high and ads are limited, and 45% are already doing so, according to a survey conducted by Accenture in the U.S., U.K., France, Brazil and four other countries. Almost half said they would pay $5 to $10 for a video subscription, while 4 in 10 want the price to be less than $5 and 1 in 10 are willing to pay more than $10. Almost 3 in 4 say they would rather watch full-length videos or TV series on a TV set than on a laptop, tablet or smartphone.

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