Avis spots put business professionals in celebrities' shoes

04/18/2013 | Advertising Age (tiered subscription model)

A TV and cable commercial campaign for Avis by Leo Burnett Business enlists celebrities such as Gabrielle Reece, Nigel Barker and Steve Stricker to carry on the "It's your space" theme that replaced the "We try harder" tagline last year. Ads running on tablets direct users to a game where players "drive a mile" in the celebrities' shoes.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY