Coke's Remix bottle engages customer sharing, not just consumption

04/18/2013 | Digital Market Asia

Coca-Cola's new Remix bottle project is intended to engage customers in interacting with the product and then sharing the results with friends, this time via online music tracks. “With the Coca-Cola Remix Bottle we have given the classic opening ritual a new twist,” said Leonardo O’Grady, Coca-Cola's ASEAN IMC director.

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