Dove social experiment on beauty goes viral

04/18/2013 | ABC News · BrandChannel.com

Dove has scored a viral hit with a video for its "Real Beauty" campaign showing an FBI-trained forensic sketch artist drawing a woman first as she describes herself and then as described by a complete stranger. The stranger-described sketches came out more attractive in each case, and the ad uses the tagline "You are more beautiful than you think." The video has attracted more than 7 million views on YouTube.

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ABC News · BrandChannel.com

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