Duc d'O rebrands to capture Russian, Chinese markets

04/18/2013 | ConfectioneryNews.com (France)

As consumer tastes in Russia and China shift away from glossy, flashy brands and toward a more authentic, handmade aesthetic, Belgian chocolatier Duc d'O plans to rebrand its flaked chocolate truffles as such. "The Chinese and Russian bling-bling need is over. Consumers now chose more authentic and all-natural products and we fit into this trend," said Luuk Reijnders, the company's global business director.

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ConfectioneryNews.com (France)

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