How a social mission can align with your financial goals

04/18/2013 | Entrepreneur online

Adding a social mission to your business can allow you to improve the world around you while boosting your bottom line, writes Yanik Silver in this excerpt from the book "Maverick Startup." The mission you choose should align with the goals of your business and should be linked to your company's profits, he writes. "Quite simply, the more impact you create, the more profits you'll generate," he writes.

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