How WOMM changed the publishing industry

04/18/2013 | Huffington Post, The

The overwhelming word-of-mouth-marketing success of the novel "Fifty Shades of Grey" has altered the way traditional publishers do business, writes Bethany Sales. Author E.L. James was able to land a publishing deal on the strength of the 37,000 online reviews and comments, which she received after self-publishing the first book in the trilogy. "[T]he consensus among publishers seems to be that a self-published book gone viral will translate into a bestselling print book," Sales writes.

View Full Article in:

Huffington Post, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX