Many consumers are open to targeted Web ads, survey shows

04/18/2013 | Adweek

Consumers care about Internet dangers such as identity theft and malware, but targeted advertising is barely on their radar, according to a Zogby Analytics poll. Just 4% of consumers said they worried about targeted advertising when using the Web, compared with 40% who said they preferred to have targeted ads. "We hope this study informs the debate. It's unfortunate that targeted advertising has been conflated with all kinds of privacy fears," said Lou Mastria, managing director of the Digital Advertising Alliance.

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