Mobile marketers shy away from Android, which could be bad news for users

04/18/2013 | VentureBeat

Apple mobile devices have cornered 75% of brands' mobile spending budget -- and that's bad news for even ad-averse Android users, writes John Koetsier. The pursuit of ad dollars drives mobile app-makers to produce interesting and innovative products. "And that means the apps and experiences Android users will eventually get from their platform suffer from the Android monetization gap," he writes.

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