Apple mobile devices have cornered 75% of brands' mobile spending budget -- and that's bad news for even ad-averse Android users, writes John Koetsier. The pursuit of ad dollars drives mobile app-makers to produce interesting and innovative products. "And that means the apps and experiences Android users will eventually get from their platform suffer from the Android monetization gap," he writes.
Mobile marketers shy away from Android, which could be bad news for users
SmartBrief Job Listings for Media
|Director, Industry Initiatives (Digital Video and AdvancedTV)||
Interactive Advertising Bureau
|New York, NY|
|Digital Ad Operations Specialist||