PepsiCo spent 11% more on global marketing and advertising in the first quarter, compared with Q1 2012, even though profits were down 5%. "With the productivity we're unlocking, we're able to invest in growth drivers like advertising and new product launches and to simultaneously drive margin improvement," said CEO Indra Nooyi.
PepsiCo continues to increase its marketing spend
SmartBrief Job Listings for Media
|Data Center Technician Job||
Time Warner Cable
|San Jose, CA|
|Voice & Data Cabling Technician||
|Cable & Internet Installation Technician||
Aero Communications Inc.
|Field Operations Supervisor||
|Customer Service Representative/Customer Care||